Hubb, an event management software developer, has raised a $6.3 million Series B funding round.
The Vancouver, Wash.-based startup has raised a total of $10 million since its inception in 2015. Five Elms Capital led this latest round, which also included participation from Oregon Venture Fund and Elevate Capital.
Allie Magyar founded Hubb after serving as a corporate event manager. Hubb’s solution uses machine learning and AI to provide data and insights to help event managers “make smarter decisions around event content and improve event ROI,” Magyar said.
The 38-person company plans to use the new capital to further scale its business and develop additional event content and meeting management solutions. The funding will also be used to hire staff in product development, sales, customer support, and marketing, according to Magyar.
“We’re planning for rapid growth over the next year,” she told Crunchbase News. “We understand the power of an event’s back-end systems and how that can provide richer experiences to attendees on the front end.”
Traditionally, all back-end processes were completely manual and managed with emails and spreadsheets, Magyar said.
“We offer a unique product set that helps planners with the most time-consuming aspects of event management by automating many of their complex workflows,” she added.
Hubb saw its revenue grow 100 percent from 2016 to 2017, according to Magyar. Customers include Microsoft, Atlassian, Tableau, Biotechnology Innovation Association, and the Consumer Technology Association (CES).
“Allie and the Hubb team continue to improve the way events are run,” said Joe Onofrio, managing director at Five Elms Capital, who has joined Hubb’s board as part of the round, in a written statement. “Hubb has built an intuitive, scalable platform that has proven its ability to drive ROI for customers at many of the largest events in the world.”
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