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SEO Advice from SurveyMonkey Director of SEO and Growth, Eli Schwartz1 min read

Eli Schwartz is the Director of SEO and Growth at SurveyMonkey. He came in to answer commonly asked questions about SEO.

Eli blogs about SEO and growth at elischwartz.co

You can find him on Twitter at 5le.


Topics

00:00 – Does SEO matter in 2018?

2:00 – Where should a company start with SEO?

3:30 – Who’s doing SEO well?

4:25 – Why is Amazon doing SEO well?

5:25 – How should you crosslink?

7:10 – Paying for links

7:35 – SEO don’t dos

8:15 – Things that are no longer useful in SEO

9:20 – Keywords

12:45 – Reviews

13:25 – Content

17:25 – Images

22:45 – Link building

28:00 – How much time to give SEO?

28:30 – Mobile

30:35 – Ranking

31:45 – International SEO

33:45 – Translation

37:15 – International search

39:30 – GDPR

41:50 – Hiring someone to do SEO

43:45 – What to do when you organic SEO disappears

46:30 – Metrics for an SEO hire

48:30 – Tools for SEO

50:00 – Getting started in SEO


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Transcript

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Source: Y Combinator

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